If you look closely, much blogging is just like any other factory doing its business. SEO is a very deep topic among competitive bloggers, and there are people who make their careers from being a SEO expert. SEO does not come easily, and they might have to spend hours learning and perfecting their SEO.
The ambitious blogger has a content plan of about 3 months where they divide the days into normal content, killer content, and cornerstone content. It will not come as a surprise that those cycles follow the pattern crafted by the US marketing industry: Valentine, the Silly Season, Halloween, and Christmas.
The blogosphere became a prolongation of the marketing industry, molding the subjects that bloggers should write about by giving them free books and other items to comment upon. When Halloween, Christmas, and Valentine are coming by, I´m already tired of them due to the internet hype that preceded.
The Silly Season that runs from June till September is probably by most marketeers considered as such because it´s the time of the year when most Western people take some time off. It reflects in the content published on the blogosphere. While travel blogs undoubtedly attract most attention, there is also a bigger variety on content available during that time of the year.
I´m aware that many among you are trying to resist this hyper-commercialization, deeming that one month of Christmas, and one week of Halloween and Valentine should be enough to cover those periods of the year. But how many among the blogging community aren’t sticking with these seasonal dictates out of fear of missing out?
Take for example the case of the book reviewers. Already by the end of August they´re bombarded by the book industry with Halloween themed novels and most of them feel compelled to review accordingly. From beginning of September, the readers are orientated towards this literature. The accompanying promotion campaigns push people into purchasing those books, movies, and all other items that are basically merchandising Halloween. While I´m considering that one week of Halloween is enough for a whole year, the actual Halloween season dominates the blogosphere for about three months. After which starts the long haul to Christmas with a stopover at Thanksgiving and its Black Friday, and so on…
Corporate greed is taking away all the pleasure, uniqueness, and celebration aspect of any given special day to turn them into consumption events. The most ludicrous example may be how Santa, a creation of the Coca-Cola Company, has hijacked Christmas.
The blogosphere needs to propagate a more pluralistically image of humankind than that of the supple, flexible, will-less consumer.